Yorkshire Bank Signs Up For Current Account TV Advertising

3/9/09

Yorkshire Bank has launched a TV advertising campaign to support its lifestyle current account, Signature.

Just three months after the Bank’s return to TV advertising, the 30 second ‘Always Thinking’ commercial for Yorkshire – and sister organisation, Clydesdale Bank – started its run on 24th August and will run 800 times across the Bank’s heartland areas.

The campaign, created by The Union, is designed to raise awareness of Yorkshire’s Signature current account which helps customers manage their lifestyles as well as their finances.

The Signature Current Account, which can be linked to a savings account or to an offset mortgage, comes with a range of attractive lifestyle benefits including annual worldwide family travel insurance, mobile phone and gadget insurance, UK breakdown cover and full ID theft insurance.

The account is available to customers for a monthly fee of £10 and offers insurance benefits worth nearly £400 a year, providing customers with high quality, comprehensive cover and excellent value for money without having to source individual providers.

The Signature Current Account can also help customers maximise interest by sweeping surplus credit from their account into a linked Signature Savings Account.

Gary Lumby, Head of Retail Banking for Yorkshire Bank, said: “Our new advertising campaign is hot on the heels of our successful mortgage campaign, which saw a 30% uplift in mortgage applications and further underlines the Bank’s commitment to providing innovative products that deliver both quality and value for our customers.”